To promote Ubisoft’s release of Silent Hunter 4 and expand the game’s user base, we created an online campaign called ‘Subsessed’. The heart of the campaign involved a five-part mockumentary, “Subsessed: The Depths of Destiny,” the story of a wannabe sailor who becomes obsessed with building a submarine.
Our videos were initially launched on YouTube, MySpace, and later on a branded microsite. In the process of creating the short films, we had to create a 22 ft replica submarine and life size torpedoes, which were later auctioned off on eBay.
Debuting in five chapters leading up to the release of Silent Hunter 4, the project won two W3 awards including “Best in Show” and a silver trophy in the branded content category. Ubisoft was thrilled and hired us for a second project.
