The Alberta Beverage Container Recycling Corporation (ABCRC) is a provincially incorporated not-for-profit, with a mandate to promote the economic and efficient collection of beverage containers.
Research showed that the Industrial, Commercial, Institutional & Multi-family (ICI&M) sectors provided the biggest opportunity to increase the return rate in the province. So we set out to create an industry-first, online resourcing tool that matches businesses with appropriate pick-up service partners. Playing off the e-Harmony/match.com concept we introduced LoveToRecycle.ca – a website resource that provides easy conduits to start a program, find a suitable ‘match’, and even apply for grant funding.
An integrated campaign to support the launch also included outdoor, online marketing, print, plus PSA-style case videos and has contributed to the ABCRC reaching a provincial and national record breaking 2 billion beverage container returns!
