Burnco wanted a redesign of their site to make it more consumer friendly. The previous site was focused on professional contractors and was difficult for the DIY consumer to navigate.
We began by changing the way that Burnco presented their products, improved usability and made the site more retail focused. So how did we make rocks look sexy? Instead of focusing solely on the product itself, we used imagery that would showcase Burnco’s products in context to landscaping. Consumer’s could now easily visualize how products would look on their own DIY projects and see how they could be used. E-commerce was also integrated into the site, allowing customers to easily place orders without having to visit the Burnco grounds.
