For 2012, we created an online annual report for Enbridge that would complement their printed book. The online annual focused on usability, functionality and allowed individual shareholders to easily view information relevant to them. Shareholders also had the ability to download specific sections rather than downloading the whole annual report.
The 2012 online annual report fully took advantage of the digital medium and was engaging and dynamic. The use of videos, clear navigational elements and subtle transitional animations really helped bring the content to life.
