Batchez Protein Bars Packaging and Style Guide.
Batchez delivers healthy, delicious, fresh, protein rich snacks produced in small batches. Their primary audience is people into fitness (crossfit, cycling, marathons, etc.) or individuals using protein snacks for special diets or weight loss.
Batchez asked me to revisit and redesign their current packaging for their fresh protein bars. Along with the packaging designs, I also developed a detailed packaging style guide which allows them to add more protein bar flavors to the existing line in the future.
Because the Batchez brand is based on the concept of fresh food made in small batches and shipped fresh to customers, their packaging needed to be elevated and stand apart from their competitors as more of a gourmet protein bar.
