Giving the world goosebumps.
Experiences that touch people on an emotional level form the most powerful connections. The (remember to breathe) brand campaign is continuing to help fulfill Travel Alberta’s mission of creating compelling invitations to Alberta. Alberta’s core promise of authentic experiences in breathtaking landscapes translated into an idea called (remember to breathe), and a beautiful campaign that celebrates the shared moments travellers long for.
From the reaction we’ve received since the launch of the summer and winter campaigns, the campaign has been a success in giving people goosebumps and since the launch of the new brand, Alberta has seen an increase in tourism from international and domestic travellers.
We continue to create a consistent language that translates from the initial TV spots across all outdoor, print, and digital channels.
