This fully integrated campaign was designed to entice travelers from California and Eastern Canada to Alberta during the summer. The marketplace was thoroughly researched and segmented for optimal targeting and SEO.
A strategic combination of search engine landing pages, thousands of search keywords, web banners, print, direct mail, and video banners drove traffic to a full microsite. Here viewers could learn more about Alberta, be redirected to partner sites with exclusive offers, or even book their trip right then and there.
The results exceeded all campaign goals—including reaching annual targets for partner referrals—making it the most successful campaign Travel Alberta had executed to date.